“The answer is in the data, always.
The science is knowing what data and how to use it to deliver what the hotel really wants – more gross profit.
The art is creating great guest experiences in the hotel.
The joy is bringing the two together to make a difference that generates more profit.”
Stephen Barr, CIO and Co-Founder, Noetic
When Noetic co-founders Matthew Mills and Stephen Barr began working with a large hotel group in 2016, they were bewildered that best-practice data-led approaches and advancements in marketing tech prevalent in other sectors had been adopted by so little of the hospitality industry. It represented a huge opportunity for their clients.
Steve and Matt are passionate about using technology and marketing talent to help hotels predict which customers will have the highest lifetime value, how to acquire them and how best to use customer relationship management (CRM) to get more direct bookings from them.
Online travel agents (OTAs ) dominate bookings today. Hotels too often believe the only way to increase occupancy is to spend more with OTAs. This results in expensive commission rates. Hotels also miss out on everything that’s important from a direct relationship with the customer. If the booking came from the OTA, it’s their customer, not yours, and their relationship.
Matt and Steve have built technology that puts hotels back in charge of their customer relationships and encourages those customers to book directly.
adjectiveFORMAL: relating to mental activity or the intellect.
We believe in the intelligent application of technology which is why we chose our name. Whether it is using data to predict who the best lifetime customers will be, or connecting disparate technologies together so that the right information is available at the right time across all your channels, we take an intelligent approach to all we do.
We help hoteliers make better business decisions and grow profit by providing great technology and insightful consulting that enables hotels to acquire, migrate and retain their highest value bookers.
Our values define how we conduct our business and all our interactions both with clients and each other.
We’re always re-investing in our talent and our technology so that we deliver better than anyone else.
We place direct relationships at the heart of our project delivery by combining technology, data and intelligent analytics.
We strive to deliver exceptional results that go above the industry standards by challenging the status quo.
We have a passion for hospitality; it’s the only industry we work in.
We enlighten and empower hotels to excel in ways they didn’t even know existed.
Meet the team… the talent to our technology. These are the people who make sure that all the insights our solution delivers are applied intelligently to our customers’ businesses.