Noetic1 shows you the whole picture. Indirect and direct channels can all be monitored and managed in one place.
Noetic1’s bookings and channel manager is one of the technologies that underpin our ‘Migrate’ programme; the second pillar of the Noetic methodology to move bookers from expensive indirect channels to more cost-effective direct channels.
Noetic1 shows you clearly the cost of bookings via different channels as well as the lifetime value of bookers you get from each. You can make informed choices about which channels you want to use more and which you want to reduce because they are too expensive or ineffective.
We use patterns in booking data to predict demand so that you can avoid selling a room to a one-time price-sensitive booker via an expensive indirect channel when you could sell it direct to a booker who is predicted to have a high lifetime value.
Noetic1 automates the distribution of rate and availability information to all the channels you use including supplying Google Hotel Ads with information up to 330 days in advance.
Providing availability data to Google this far in advance means your hotel information is displayed to tourists who tend to be higher value guests, who usually book further in advance. Most Google Hotel integrations don’t provide availability this far in advance, so they miss the ‘long-tail’ booking opportunities, which typically cost much less as well as being higher value with a lower cancellation rate.
You’ll have a competitive edge when it comes to acquiring these bookers.
Noetic1 is fully integrated with industry-leading hotel technologies and we are adding integrations all the time.
Integrations for Oracle OPERA, Siteminder and Google Hotel Ads, to name just a few, work seamlessly so you can manage bookings via your central reservations office, OTAs, 3rd party agencies, your website, your hotel app, and your front desk.
Here are some of the market-leading systems we integrate with...