The way people search online for hotels creates a vast amount of data that can be used to improve targeting, we collect it all in real-time. Noetic1 intelligent analytics profiles prospective bookers using their online behaviours to predict which are likely to become loyal guests. Then we calculate the optimal timeframe for contact, the best channel(s) to use and the offer that is most likely to lead to a direct booking.
Noetic1 captures every step of the customer user journey. The data is used to inform future media spend and builds customer insights which continuously improves the direct acquisition programme.
Noetic1 includes a hotel app for guests which, unlike most others on the market, offers much more than a smartphone version of a hotel directory. It offers a better guest experience and rich features including digital room keys, smartphone or kiosk-based check-in or checkout and universal payments.
Once the app is being used it creates a direct marketing channel you can use to offer private rates and personalised offers, perks and information based on historic behaviour and tactical promotions. All of this is hidden from the prying eyes of the OTAs, Google, Bing et al. As the app is in your customer’s hand they can easily access their private rates and offers and are more likely to use it. An app that isn’t being used is useless.
Noetic1’s app is an essential tool if you have large numbers of guests arriving via an OTA that you want to migrate to direct channels, where you can serve them better, for less cost.
Now you’ve read about how we can help you migrate bookings to direct channels read on to find out how we help you to retain them. Taking control of the whole customer journey including hotel searches and booking all the way through check-in, hotel stay, check out and follow up communications provides a huge opportunity to build loyalty, your brand and migrate more guests to book directly.
Noetic1 identifies the customers most likely to have the highest lifetime value and then uses technology and marketing talent to increase guest retention, delivering higher lifetime value. We deliver more loyal repeat customers who book direct. This results in big savings for hotels.
Noetic delivered the following impressive benefits for a large hotel group. It’s proof that our technology and our talent gets results.
Direct up from
8% to 40%+
Cost per sale
Website conversion rate